Lochhead on Marketing

Recent Episodes

064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26

Posted June 12, 2020 •

In this episode, Christopher Lochhead shares a secret hack to become a #1 author and podcaster in 13 minutes or less. Basically, the secret hack is...

063 The Magic Triangle | Marketing PodStorm 25

Posted June 11, 2020 • 00:09:01

https://youtu.be/eCp9QLs340s In this episode, let's talk about the magic triangle — how the company, the product, and the category come together...

062 How to be a Category Designer | Marketing PodStorm 24

Posted June 10, 2020 • 00:16:21

https://youtu.be/Rk9HcOU80Rs In this episode, an incredibly important topic, we discuss how to be a category designer. Moreover, we dig into how...

061 Market Categories Are Not Like The Weather | Marketing PodStorm 23

Posted June 9, 2020 • 00:11:44

https://youtu.be/vzkEJSwqotU Have you ever noticed how people talk about market categories? People involved with the business perpetuate one of the...

A Call For Unity | Yesterday In Santa Cruz

Posted June 8, 2020 •

Monday June 8th, 2020 Yesterday in Santa Cruz, I cried at the vigil for Sargent Damon Gutzwiller, of the Santa Cruz County Sheriff’s department....