Lochhead on Marketing
Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
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Recent Episodes
050 How to Discover a New Category| Marketing PodStorm #12
https://youtu.be/M-ZwX6Qcbmk In this episode of the PodStorm. let's talk about how to discover a category, create massive differentiation, and build...
049 Do A Marketing Stunt | Marketing PodStorm #11
https://youtu.be/tiY3tLnVud0 In this episode, let's talk about the power of a well-timed stunt to gain attention, rise above the noise, and drive...
048 How to Market with a Powerful Point of View | Marketing PodStorm #10
In today's PodStorm episode, let's go deep on how to market with a powerful point of view. POVs can be viewed as a mechanism for distinguishing your...
047 We’re in a cocoon | Marketing PodStorm #9
https://youtu.be/Y0oQrse3rVo It appears that we are in a great time of transition. There is that “before February” and then there is “whatever...
046 Don’t stand in front of an empty fire place & expect it to be hot | Marketing PodStorm #8
https://youtu.be/lEm9N828oRU Today on our Marketing PodStorm, let’s talk about why standing in front of an empty fireplace expecting it to be hot...
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