Lochhead on Marketing

Recent Episodes

006 Peanut Butter vs. Lightning

Posted August 5, 2019 • 00:11:57

In this episode, Christopher Lochhead looks into the age-old marketing approach of peanut butter marketing and why it is not an applicable strategy...

005 Mystery Shopping

Posted August 5, 2019 • 00:07:58

Retailers or B2C market often uses the term mystery shopping. It is a concept to understand the customer’s journey in your services. For the fifth...

004 5 Traits of Legendary Brands

Posted August 5, 2019 • 00:12:01

In this episode, Christopher Lochhead discusses the 5 traits of legendary brands⁠—different, stands for something, point of view, consistent and...

003 What is category creation?

Posted August 5, 2019 • 00:08:54

On today’s episode of Lochhead on Marketing, Christopher Lochhead delves into the concept of category creation. He discusses why legendary entrepreneurs,...

002 10 Attributes of Legendary Marketing

Posted August 5, 2019 • 00:11:21

For the second episode of Lochhead on Marketing, Christopher Lochhead dives into what makes Legendary Marketing, legendary. He discusses the 10 attributes...