Lochhead on Marketing
Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
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Recent Episodes
127 The Electric Vehicle Category: Unpacking The Rivian IPO with Al Ramadan, CoAuthor of Play Bigger
The electric vehicle category is a giant new mega category that is completely changing the transportation landscape. Rivian is a startup who has yet...
126 How To Spot Legendary Startup / New Category Ideas
In this episode of Lochhead on Marketing, let’s talk about how to spot a legendary startup / new category idea. It turns out there are a few secret...
125 How Services Firms Do Legendary Category Design / Category Creation
In this episode of Lochhead on Marketing, let us talk about something that I get asked about all the time. That is, can service firms do Category Design?...
124 The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
Welcome to a very special episode of Lochhead on Marketing. This episode is based on a recent Category Pirates newsletter that we wrote, which was about...
123 The Two Categories of Problems / Opportunities
In this episode of Lochhead on Marketing, let’s talk about the two categories of Problems and Opportunities that we face, and the questions that we...
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