Lochhead on Marketing

Recent Episodes

117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”

Posted July 21, 2021 • 00:25:34

This episode is based on the Category Pirates Newsletter. Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals...

116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It

Posted July 14, 2021 • 00:15:07

This episode is based on the Category Pirates Newsletter. Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals...

115 2 Legendary Questions (Part 2)

Posted June 30, 2021 • 00:09:34

Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. If you haven’t...

114 2 Legendary Questions (Part 1)

Posted June 23, 2021 • 00:10:32

Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. Are you curious...

113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary

Posted June 16, 2021 • 00:14:21

Welcome to this very special episode of Lochhead on Marketing, on what is the week of Play Bigger, my first book’s fifth anniversary of publication. Recently...