Lochhead on Marketing

Recent Episodes

107 Did The Roaring 2020s Just Start?: The Economy (Part 2)

Posted April 14, 2021 • 00:21:27

Welcome to the second of a special two-part series here on Lochhead on Marketing called, “Did the Roaring 2020s Just Start?” In this episode, we...

106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)

Posted April 7, 2021 • 00:13:49

Welcome to a special two-part series on Lochhead on Marketing called, “Did the Roaring 2020s Just Start?” In this episode, we talk about the Bannister...

105 Value is 100% Perception

Posted March 31, 2021 • 00:08:12

In this episode, Christopher Lochhead talks about value, and how it is 100% dependent on people’s perception. That is to say, nothing has any intrinsic...

104 Languaging: How Category Designers Use Language to Change the Future

Posted March 17, 2021 • 00:07:19

In this episode, Christopher Lochhead talks about language. Specifically, a concept that most entrepreneurs and marketers don't know much about: Languaging. Languaging...

103 Digital Products, NFTs, Clubhouse, Oh My with Jason DeFillippo

Posted March 10, 2021 •

In the last episode, Christopher popped the hood on digital products, more specifically about NFTs or Non-Fungible Tokens. As you may know, a 10-second...