Lochhead on Marketing
Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
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Recent Episodes
088 What Kind of Human You Are Determines What Kind of Marketer You Are
Steven Kotler has written one of the most important books of 202, The Art of the Impossible. One of the things discussed in the book is human evolutionary...
087 Marketing is what you do when you have a shitty product, right?
“Marketing is what you do when you have a shitty product.” Says an ex-CEO/Software Engineer who found himself wrapping his company around the lamppost,...
086 Are You Wasting Your Career?
According to the January 2018 report from the Bureau of Labor Statistics, the average person changes jobs 10 to 15 times within their career. If you...
085 Justice Deposits: How NetFlix, Twitter & Costco Are Leading Conscious Capital & You Can Too
In June of 2020, Netflix announced that it was moving 2% of its cash equal to about $100 million to bolster black owned and black run banks, allowing...
084 Creating a Category? Do NOT listen to customers
In this episode, let's talk about why, when you're designing a new category, you need to be very careful who you listen to. Often times, listening to...
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