Lochhead on Marketing
Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
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Recent Episodes
083 The Problem With Your Marketing Plan
On this episode, let's talk about what the problem with your marketing plan might be in specifically three areas. Number one, calling it a “plan”...
082 How Category Designers Do Acquisitions: Why Salesforce/Slack Is a Savvy Deal
Most people look at acquisitions through a spreadsheet lens. Of course the financials matter for mergers and acquisition deals, but when viewed through...
081 Marketing Fail: Sherwin-Williams Vs. Ocean Spray
In today’s episode, we dig into two how two companies approached a viral situation. First, Ocean Spray’s positive trendjack in response to Nathan...
080 3 Ideas To Have A Legendary Marketing Career to 50 and Beyond
At a time when career uncertainty is high and the need for economic security has maybe never been higher, let's talk about three ideas on how you can...
079 How To Be A Legendary CMO w/ Dave Gerhardt
In this episode, one of the most high profile CMOs in the tech world, Dave Gearhart, aka DG, CMO of Privy is here. We have a fantastic conversation...
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